This is `straight out of a dream'. When we were contemplating promotion, identifying markets and other aspects to launch our education software product InQuizitor.
InQuizitor is a fun quiz and gaming software.
Then an idea struck me. One way of presenting a product in the market is identifying the aptness, addressing concern areas or pain points. If that is addressed, the product will most likely be a success. Of course there are other things to consider; competition, pricing, target segment and hence ease of use, etc.
What I thought of, fitted very well into some of these slots of analysis.
And hence was born `Indian Traffic Rules'.
When we started the sales and promotion, I was confident of the market acceptance, but not too sure of the volumes.
We segmented the market into early adapters, influencers, end users, dealers and also by type of industry.
Our first success came after one and half months of prospecting, sales calls and positioning our product. The exercise of one and months underwent many changes, the way we presented and who we focused on.
We have not looked back from then.
I would say we have a fairly successful product, although below the actual targets in terms of pricing and strategy.
I already have plans to scale it up, to focus on companies as part of their CSR activity and to institutions as part of a social gesture.
We look forward to launch other topics like environment, healthcare and interesting topics for children.
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